Smarter Marketing with AI – A Practical Workshop for Business Owners
Learn how to use AI to boost your marketing strategies in a hands-on workshop designed for business owners like you!
Smarter Marketing with AI – A Practical Workshop for Business Owners
As part of our ongoing commitment to supporting local enterprise and skills development, the East Wicklow Business Network and Kildare and Wicklow Education and Training Board are delighted to host Smarter Marketing with AI – A Practical Workshop for Business Owners.
This initiative aims to equip participants with the knowledge and practical skills to integrate artificial intelligence into their marketing activities. In an environment where small business owners often manage multiple competing priorities, this workshop will demonstrate how AI can streamline marketing processes, reduce administrative burdens, and enable more strategic, data-driven decision-making to support sustainable business growth.
Why This Workshop?
Running a business often feels like juggling ten jobs at once, right?!
Did you know? The average SME owner spends around 20 hours a week, over 1,000 hours a year, on admin and marketing.
We call this the hidden tax of running your business.
But what if marketing wasn’t just another thing you had to squeeze in at the end of a busy week?
Does This Sound Familiar?
● Drafts of posts waiting to be published
● Chasing invoices, answering emails, doing tasks that never end
● Confused about which marketing tools are worth it or whether they really work
● Feeling like marketing is one more frustrating task, sapping your energy
You’re not alone. Many local business owners feel the same way.
AI: Opportunity or Distraction?
AI has exploded in the last year. And it has huge potential for automating boring tasks, freeing up hours, helping you reach people more efficiently.
But, here’s what many are finding. Without structure, using AI is like learning to drive with a blindfold on. The engine’s powerful but you’re not in control unless you know where you are going or how to get there.
What the Research by Amarach Shows
● 67% of Irish SMEs are aware of AI
● Only 23% feel ready to use it
● Daily AI users are 7× more productive
What You’ll Gain
This workshop will you practical tools and tangible outcomes:
● Clarity — a plan that works for your business
● Confidence — using AI in ways that feel true to you
● Consistency — regular marketing that doesn’t drain your reserves.
About the Trainer
Nichola Donnelly is the founder of 360 Marketing Consultancy, a digital marketing strategist with over 20 years’ experience helping SMEs across Ireland. She works hands-on with business owners to build smart marketing systems that make consistency easier, keep tools manageable, and ensure results are measurable. Her focus is on helping owners separate what works from what wastes time, and clarify which strategies and tools will drive real growth.
Her mission? To help businesses use marketing (and AI) without the overload, staying authentic, strong, and in control.
Why Join Us?
This isn’t a generic “learn AI” session. It’s a small-group workshop, designed for SMEs who want a clear plan they can apply straight away.
You’ll get frameworks you can use immediately, local peer connection, and the backing of EWBN & KWETB, who are committed to supporting the growth of businesses like yours.
To secure your tickets now, click here:
